SimplicityBio’s vision is to be one of the world’s leading companies of biomarker discovery for computers, helping biotechnology and medical technology companies create robust branding using a panel of biomarkers based on omics data. Their clients use this data to provide molecular diagnostic tests for the market, in the diagnosis of cancer, or the stratification of patients in order to develop more effective medication.

When creating their identity SimplicityBio members differentiated the molecular, biological and technical character of their work. The new image faithfully reflects the uniqueness of the results in his work. The Tagline describes exactly what the company is dedicated to. The typographical choice and the treatment of Helvetica responds to its neutrality and great scalability.